With 3 decades of Global Brand and Change leadership, Wong Mei Wai will share valuable insights for SMEs and family businesses embarking on brand projects or transformation to deliver sustainable and successful business results. 

She will share case studies involving companies using transformative branding to achieve their business change objectives across different industries which she has worked on spanning countries like Singapore, Sri Lanka, UK, US, Australia and Korea. As a recipient of multiple branding awards, her pioneering brand change approach have also been featured in the Academy of Management meeting in 2022 (Washington) and INSEAD.