Partipost, a local crowd influencer marketing platform with a niche in nano-influencers, alongside Hugosave, a digital platform which empowers people to spend, save and invest at ease and with confidence, will be doing a panel discussion to dive into the Whys and the Hows of influencer marketing for SMEs. Does it really work? Is it expensive? Is it sustainable? Can it drive results?

Based on a recent study by Hubspot, 50% of millennials trust recommendations from influencers and 33% of Gen Zs have ever purchased a product based on an influencer’s recommendation in the past three months. Influencer marketing is not just a trend, it is a powerful channel that SMEs too should leverage on.