Nicolas Travis is the Founder & CEO of Allies Group, a beauty company with 2 skincare brands - Allies of Skin and PSA. Allies of Skin and PSA quickly became global cult brands stocked in retailers like Harrods, Sephora, Walmart, Galeries Lafayette, Boots, Liberty, and DOUGLAS.

Both Allies of Skin and PSA can be found in 34 countries and today, are the most widely distributed Singaporean beauty brands with over 50 global beauty awards. In 2017, Nicolas was recognised by Forbes on its 30 Under 30 List.