Return to Speakers Page Jenny Choo: Speaking at the The Singapore Business Show

Jenny Choo

Regional Vice President, SMB APAC - Zendesk


David vs Goliath: Customer experience as a competitive advantage for SMEs

Customer experience (CX) is different for every organisation, but the size of the company doesn't change the fact that customers won't settle for mediocre and will take their business elsewhere if their needs aren't being met. In this seminar, learn how SMEs can improve their bottom line by putting customers at the top.

About Jenny Choo

Jenny leads Zendesk's SMB growth and expansion business across APAC. Her team advises SMBs in the transformation of unlocking growth through customer experience.

Jenny is passionate about helping SMBs succeed through the adoption of cloud technology and is a strong advocate of diversity and women leadership in STEM.

Jenny has 16 years of building businesses and leading teams across APAC. Prior to joining Zendesk, Jenny was in Merrill Lynch, A.T. Kearney, LinkedIn, Xero and Workday, advising clients across multiple industries in M&A, management consulting and technology.