Return to Speakers Page Jenny Choo: Speaking at the The Singapore Business Show

Jenny Choo

Regional Vice President, SMB APAC - Zendesk


From Survival to Revival: Adapting To The New Normal

As 2022 reaches a mid-point, SMEs have a chance to reflect on what went right and wrong in the last 2.5 historical years. It took a global pandemic for companies to realise that customer experience is more critical than ever, forcing companies to think beyond the basic piece-meal requirements of customer service and start considering a comprehensive CX strategy. This is the new normal.

About Jenny Choo

Jenny leads Zendesk's SMB growth and expansion business across APAC. Her team advises SMBs in the transformation of unlocking growth through customer experience.

Jenny is passionate about helping SMBs succeed through the adoption of cloud technology and is a strong advocate of diversity and women leadership in STEM.

Jenny has 16 years of building businesses and leading teams across APAC. Prior to joining Zendesk, Jenny was in Merrill Lynch, A.T. Kearney, LinkedIn, Xero and Workday, advising clients across multiple industries in M&A, management consulting and technology.