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Keynote Speaker
Farzana S Shubarna: Speaking at the The Singapore Business Show

Farzana S Shubarna

Global Director - Unilever Pte Ltd


Digital Transformation or Optimization: How To Deliver Best Customer Experience

Recent global supply chain crisis generated a wave of investment towards digital transformation across various industries. While the intent is noble, the key issues of integration and customer centricity are generally missed. How do we decide whether to focus on existing asset optimization to deliver best customer experience or invest further to create a state of the art operating ecosystem?

About Farzana S Shubarna

Farzana Shubarna is global supply chain leader, with over 2 decades of experience in FMCG, specialty chemical, nutrition, and food industries. Farzana’s exposure in supply chain operation includes end to end leadership experience in the Americas, APAC and EU regions. As global director for Unilever, Farzana currently leads the E2E transformation agenda for the 3PM supply chain and procurement organizations.
Over the last decade, as an advocate of GLOCAL supply chain strategy, Farzana has been an active speaker and panelist sharing best in class practices around digital asset utilization for customer service excellence. Farzana regularly collaborates with academic and government scholars in USA and in ASEAN, towards the next-gen SCM architypes design thinking.