SMEs face an unforgiving business battleground against industry heavyweights with their entrenched positions. Business leaders need to compete in innovative and unconventional ways. Sun Tzu’s timeless Art of War is the secret manual for David to formulate winning tactics to not only survive but also thrive against Goliath.
About David Fergusson
David Fergusson is the Chief Executive Officer and Co-founder of Hugosave, Singapore’s first Wealthcare® app and all-in-one personal finance platform. A serial entrepreneur and seasoned executive with an illustrious background in investment banking, he established institutional securities business in Indonesia and oversaw investment banking across various sectors. David holds an MA from the University of Edinburgh and an MBA from the London Business School. Born and raised in Singapore, David is passionate about democratising finance and helping Singapore achieve Wealthcare®.