Andrea is the Co-founder and Chief Executive Officer of Aspire, the #1 All-in-one Finance Operating System for businesses in Southeast Asia. Prior to Aspire, Andrea Baronchelli was the Chief Marketing Officer of Lazada in Singapore. He was part of the Lazada founding team and spent 6 years building the #1 e-commerce platform in Southeast Asia across Indonesia, Thailand and Vietnam. He also held several leadership positions within Lazada and Alibaba Group including regional Executive Vice President and Chief Executive Officer for the Vietnam business. Andrea is a Y-Combinator and Rocket Internet Alum. Before joining Lazada Group, Andrea was based in London in investment banking with Jefferies and Societe Generale.