Alvin first started selling online in 2004 when he was still a student at SMU, exploring various products before pivoting in 2015 to health supplements and establishing Treugenics. Rising from a middle-class background, he has demonstrated that resilience and ambition are crucial for overcoming challenges. As the CEO, Alvin has transformed Truegenics into a global force with a 60-member team, fostering a family-like work culture focused on hard work and shared objectives.

Truegenics specializes in health supplements and beauty products for baby boomers, primarily catering to the U.S. market. Alvin's success, marked by over US$181 million in e-commerce sales, is not only measured in financial terms but also in the significant impact on improving his customer's quality of life.